Seasonal PPC: Your Guide to Boosting Holiday Ad Performance

Why I’m sharing this: Seasonal PPC is not just about spending more during the holidays. This article does a good job showing why the real advantage comes from planning ahead, using past performance to anticipate demand, and adjusting budgets, keywords, and messaging before the peak hits.

Google Ads vs. LSAs

Why I’m sharing this: This is a useful breakdown of how Google Ads and Local Services Ads can play different roles in a small business marketing plan. The bigger takeaway is that the strongest strategy is rarely choosing one channel, but understanding where each fits and using Google to capture demand when people are actively looking.