What Are Google Ads, Really?

Let’s Break It Down

Running a business already demands enough. Marketing shouldn’t feel like another language you’re expected to be fluent in. The goal of this newsletter is simple: to give you clear, down-to-earth explanations of how Google Ads actually work, why they matter, and how they can support the business you’re building. Think of this as a translation layer between the digital marketing world and the real world you operate in every day.

What This Really Means

At its core, Google Ads puts your business in front of people who are actively searching for what you offer. Not casual scrollers. Not people you hope will notice you. These are high-intent customers—typing in problems, needs, and decisions they’re ready to make right now.

When someone searches “emergency plumber near me,” “yoga classes NJ,” or “best pizza in town,” Google instantly decides who shows up first. Google Ads lets your business claim that front-row spot at the exact moment it counts.

You choose the keywords, the service area, and the budget. You see exactly what you paid for. Clicks, calls, form submissions—everything is tracked, measured, and optimized over time. It removes guesswork and replaces it with clarity.

Why This Matters

This isn’t meant to take over or replace any marketing you already have in motion. Good content, strong videos, creators, branding—all of that still matters. Google Ads simply brings more qualified people into that ecosystem. More eyes on your website. More visitors to your socials. More high-intent traffic supporting the work you’re already investing in.

Moving Forward

Each week, you’ll get short, practical breakdowns designed to help you understand Google Ads without the jargon, the pressure, or the overwhelming explanations you see online.